Digital marketing is the process of advertising products through digital means like internet, websites, social media, mobile phones and emails. Now a days when people have become tech savvy, that digital marketing and online marketing has become the hotspot for the businessman to advertise their products and attract the online audience and hence enhance their business. In this digital world, where everyone is wholly credulous about online purchase, social media sites are like boon for numerous commerce. There are millions of online customers and we can target them as our customers as now a days online purchasing is at its peak it’s a tranquil mode of purchase, so people are doing their purchases without any hitch. Digital marketing uses SEO for the promotion of their products and brands so you can promote your business posts so that it can attract more and more customers. Digital marketing makes it super easy to target the audience with little efforts. Digital marketing also targets social media for its brand promotion like Instagram, Facebook etc. where business allows people to know the brand name and as soon as people starts liking the brand’s name and stuff, more customers will turn around for the purchase.