If you are in need of improving yours or your organization's public image, or relations with other organizations then a PR Consultant is what you require. Also, if your company is going through an image crisis, a PR executive or PR consultancy firm is your best option. Public relations consultants are responsible for a company or individuals public image and use various methods like press releases, speeches and other methods of communication. They conduct communication between their clients like companies, NGO’s, government, celebrities, etc. and the public.
They are different from advertisements as that is a paid format whereas public relations are through free methods and are more subtle. Public relations are internally generated as opposed to publicity which is external. Over the past few years, advertisements can sometimes be included in public relations too.
Some methods of public relations are like Advertorials, Business events, Newsletters, etc. Effective use of social media plays a huge role in effective public relations. They help project the clients brand and cement it in the public’s eyes.